Professional Beauty Association (PBA) recently issued the following announcement.
It's an unprecedented time in our lives. Things are uncertain and changing daily. With that in mind, and with your feedback, we are announcing a shift in the ISSE 2021 dates, which will be held on March 13-15, 2021 in Long Beach, CA at the Long Beach Convention Center.
We know it’s important to reconnect with your community and to get back to business, but that safety is the #1 priority. Be assured that we are working closely with the Long Beach Convention Center to ensure ISSE 2021 follows the latest recommendations of public health experts and standards set by the federal, state and local governments.
SAFE CONNECTIONS WITH YOUR BEAUTY COMMUNITY
We are excited to bring the industry back together March 13-15 in Long Beach to share the latest education, product launches, demos, and special offers from a diverse blend of beauty experts.
A RENEWED FOCUS ON EDUCATION
A curated selection of educational experts ready to teach you how to get back to business and thrive in 2021, working with a diverse mix of clients, best practices for navigating the new normal, and an expanded focus on skincare education are just a few of the things to expect.
GBAC STAR CERTIFICATION AND ENHANCED CLEANING PROTOCOLS
Long Beach Convention Center is GBAC certified, which provides the venue staff with training on infectious disease sanitization and outbreak response. Additionally, the Long Beach Convention Center protocols include deep cleaning, use of new EPA approved disinfecting products and enhanced employee training in disinfection techniques and frequency. Venue ventilation systems are regularly checked, including frequent filter changes, 24/7 air exchange circulation, and increased ventilation speeds.
DIGITAL ENHANCEMENTS
In addition to the live experience, we will feature a selection of ISSE experiences, allowing enabling you to connect digitally with your favorite brands and the beauty community.
SOCIAL DISTANCING PRACTICES
Wider aisles, attendee maximums, socially spaced classrooms and print at home/quick scan event badge printing.
SANITIZER STATIONS
Will be available throughout the show floor, classrooms, and public spaces. Additional measures such as temperature checks, face coverings or other health screening measures will be implemented as directed by CDC at the time of the event.
We will be sharing additional information as it becomes available, and our plans to keep your safety, security and health a priority. We look forward to reconnecting with you at ISSE this spring in Long Beach.
Original source can be found here.
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