A workshop titled “Leading Your Brand in the AI Era” will be held on March 12 at the Kelley Center for Economic Development, located at 142 N Dargan Street. The event is organized by the Kelley Center for Economic Development and the Greater Florence Chamber of Commerce. It is designed for business leaders and professionals who want to learn how to navigate branding in an era shaped by artificial intelligence.
The session will take place from 1:00 pm to 3:00 pm and is free to attend. Tabitha D. James of SHEAM Strategic Consulting and Letia James of Heritage Digital will conduct the workshop.
According to organizers, attendees will “discover practical tools to safely expand your reach and lead strategically in the AI era” and “explore how business leaders can use AI to amplify their influence while protecting their reputation and credibility.”
The Greater Florence Chamber of Commerce serves as a community business organization supporting local businesses in the Florence area of Arizona, as noted on its official website. The chamber contributes to community engagement by promoting tourism, offering resources such as a member directory and networking events, and advancing economic growth through education, advocacy, and collaboration with residents and businesses (source). Paul Felker has served as executive director of the organization (source).
For more information about the event or registration details, interested individuals are encouraged to contact the organizers directly.

